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The importance of Good Survey Question Wording: Even Pros Make Mistakes
Summary: Proper survey question wording is essential to generate valid, meaningful data for organizational decisions. A survey question working bias will lead to misleading interpretations and bad...
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Survey Question Type Choice: More Than One Way to Skin That Importance Cat
Survey Question Type Choice: More Than One Way to Skin That Importance Cat Many people think there’s only one way to write a survey question to measure something. Not true. In fact, we have many...
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Ambiguous Questions: The Biggest Mistake in Survey Question Writing
Ambiguous Questions – The Biggest Threat to Survey Findings We conduct surveys to learn how some group of people feel about something. However, we might corrupt our survey data if we have poorly...
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How a Bad Survey Checklist Question Can Confuse Findings
How a Bad Survey Checklist Question Can Confuse Findings Checklist questions are one of the more common survey question types, and they are also used heavily in data collection forms, which are a form...
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Ambiguity in Data Collection Forms
Ambiguity in Data Collection Forms We create data collection forms to, well, collect data. Obviously. But we really want to collect correct data. Badly designed forms mean we don’t get true, valid...
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Binary Choice Questions: Compelling Findings About the Coronavirus
Binary Choice Questions: Compelling Findings About the Coronavirus Binary Choice questions are a favorite for public policy surveys since they can create stark findings. Here we’ll see how CBS News...
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Proper Use of Section Headers in a Survey
Proper Use of Section Headers in a Survey Section headers are an important component in survey questionnaire design. By presenting the general topic, they help keep the respondent on track regarding...
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CNN Proves Conformity Bias — or Sample Bias
CNN Proves Conformity Bias — or Sample Bias When the results from a survey don’t make sense, the thoughtful researcher asks what’s up. In this CNN poll one question provides results that are...
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CNN Survey Data Analytics: Explaining the Covid-19 Comfort Gap by Political...
CNN Survey Data Analytics: Explaining the Political Party Gap for Covid-19 Return to Routine Today, it’s pretty well accepted that people view politically related events through the lens of their...
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Survey Question Ambiguity: What Exactly Does The Public Support?
Survey Question Ambiguity: What Exactly Does the Public Support? A WSJ NBC poll from July 2020 indicated that a majority of registered voters support the protests in the wake of the George Floyd...
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